work@val.gal
work@val.gal

MarketingPortfolio

Valentina Galichenko

work@val.gal
ABOUTME

My name is Valentina. I'm a marketer with more than three years of experience in European and international companies across FMCG, premium cosmetics, home goods and technology. I graduated from The Hague University of Applied Sciences with a Bachelor of Business Administration in International Business.

In the Netherlands I worked on content, product and research. At Originalhome my content for the brand's international social media raised engagement by 10%, at Keune Haircosmetics I led the launch of a limited international collection and my product concepts increased product adoption by 15%, and at Syntechno my market and competitor research helped improve product positioning by 12%. I then moved into brand management, and at Sintec I supported the growth of four brands with a portfolio of more than 100 SKUs.

I'm now looking for a chance to grow in the marketing team of a large company, where I can apply my analytical approach and international experience. I work fluently in Russian and English, use Yandex Direct and Yandex Metrica in my work, and back up my practice with professional certificates, including AI for marketing.

Outside work I'm inspired by travel and by how differently brands speak to their audiences in different countries, from ad campaigns to shop windows and packaging on the shelves.

Skills and certificates

Education

Bachelor of Business Administration,
International Business
The Hague University of Applied Sciences

Certificates

Yandex Direct, E-commerce Marketing · Yandex
The Fundamentals of Digital Marketing · Google
Inbound Marketing · HubSpot
AI-Powered Marketing · Semrush
AI Fluency, Claude 101 · Anthropic
IELTS · English C1

Always with me

What I bring to every project

Product marketing
Brand management
PPC advertising
Market
research
Marketing
strategy
Customer experience
Content and
SMM
Product launches

My experience

Content & social
Netherlands, 2022-2023
+10%
engagement
• Hoofddorp
Collection launch
Netherlands, 2023-2024
+15%
product adoption
• Soest
Market research
remote, 2024
+12%
positioning
• remote
Brand management
Moscow, 2025
100+
SKU, 4 brands
• Moscow

Originalhome

Marketing Assistant – Netherlands – 2022-2023

On the marketing team of a home goods brand, I helped strengthen the company's presence on the international market. I created content for the brand's social media and website, analysed the market and looked for new partners. In 5 months engagement grew by 10% and the B2B client base expanded by 8%.

+10%Engagement
+8%B2B clients

Keune

Product Marketing Intern – Netherlands – 2023-2024

When the brand decided to release a limited international collection, I led the project from the first concept and design through to market launch. Alongside the launch I handled email marketing and worked on the brand's content, pitching ideas and approving finished materials before publication. Within 5 months the product concepts I developed became a finished collection, and product adoption grew by 15%.

+15%product adoption
5 mo.from idea to launch

Syntechno

International Market Research Intern –
remote – 2024

To help the company position its product more precisely on the international market, I spent four months analysing the market and the competitive landscape. My strategic recommendations to management helped improve product positioning by 12%.

+12%positioning
4 mo.research

Sintec

Junior Brand Manager – Moscow – 2025

At Sintec I supported the growth of 4 brands with a portfolio of more than 100 SKUs. I helped prepare annual business plans and marketing campaigns, produced monthly brand performance analytics for the team and ran joint projects with the sales and production departments.

4brands
100+SKU
WHY
ME
?

International perspective

I've worked with companies in the Netherlands and internationally, from consumer brands to B2B, and I'm used to seeing the market through the eyes of different cultures and audiences. European approaches to marketing are hands-on experience for me, not theory from case studies.

From idea to launch

I know a product's journey from the inside, from the first concept to market launch and beyond. At Keune I led the launch of a limited international collection, and at Sintec I supported four brands with a portfolio of more than 100 SKUs, taking part in everything from business plans to campaign evaluation.

Data-driven decisions

My finance background and research experience taught me to test ideas with data. My market analysis at Syntechno helped improve product positioning by 12%, and in my work I use Yandex Direct, Yandex Metrica and AI tools.

I know the customer first-hand

Working directly with customers at Rituals Cosmetics, I saw what really drives a purchase decision, and I met and exceeded the store's daily revenue target. I bring this understanding to every marketing task, whatever the product or channel.

Oops, I think you have a call!

It's your new team member

Valentina Galichenko

Let's achieve results together
that show in the numbers

work@val.gal

Write to me and let's discuss the details

Ready
to join
your
team

Benvida e benvido! · val.gal · 2026